Shaping the Future | Hue · Da Nang · Hoi An 

About the Session 

Join an interactive, senior-level discussion on the trends, opportunities, and strategic drivers shaping tourism and hospitality across Central Vietnam — from Đà Nẵng and Hội An to Huế and Phong Nha. 

Designed for general managers, senior hospitality leaders, and executives operating hotels, resorts, and hospitality businesses, this session builds on the strong success of last year’s event and clear demand for a follow-up. Expect a practical, forward-looking exchange on sustainability, digital transformation, evolving guest expectations, and regional collaboration.